Bass Guitar Statistics (2026): Market Size, Sales Trends, and Best-Selling Basses

Written by: Associate Editor
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If you’re looking for bass guitar statistics that go beyond guesses and forum lore, this roundup pulls together the most cited bass guitar sales statistics, bass guitar market statistics, and platform-based bass guitar buying statistics available right now.

bass guitar statistics
bass guitar statistics

You’ll see concrete rankings (models + brands), market-size estimates, and year-over-year growth signals—plus charts and tables you can copy straight into WordPress.

Bass Guitar Statistics Highlights

  • Best-selling bass (new) in 2024: Squier Classic Vibe Bass VI ranked #1 in Reverb’s overall best-selling basses list. (Reverb)
  • Best-selling bass (used) in 2024: Fender Player Precision Bass ranked #1 for used basses on Reverb. (Reverb)
  • Top-selling bass brand in 2024: Fender ranked #1 in Reverb’s best-selling bass brands list. (Reverb)
  • Australia bass guitar unit growth: Bass guitars were up +12.8% in units in 2024 vs. 2023 in the Australian market report summary. (Australian Music Association)
  • Australia bass guitar value change: Bass guitars were down −11.7% in value in 2024 vs. 2023—despite unit growth. (Australian Music Association)
  • One market-size estimate: One industry report estimates the bass guitar market at $744.1M (2024), projecting $776.9M (2025) and $1.2B (2032). (WiseGuyReports)

Bass Guitar Market Statistics: Market Size Estimates

Market sizing for bass guitar statistics varies by methodology (what counts as “bass guitar,” what regions are included, and whether accessories are included). Here are two commonly-cited public estimates you’ll see referenced in bass guitar market statistics write-ups:

SourceReported Market SizeForecast / Notes
WiseGuyReports$744.1M (2024)Projects $776.9M (2025) and ~$1.2B (2032)
DataIntelo~$1.2B (2023)Projects ~ $2.1B by 2032 (methodology may differ vs. other reports)

Takeaway for bass guitar statistics: the market is typically measured in the hundreds of millions to low billions USD globally, depending on what the report includes.


Bass Guitar Sales Statistics: Best-Selling Basses of 2024 (Reverb)

Reverb’s platform data is one of the clearest windows into real-world buying behavior because it’s based on marketplace sales rankings. Below are the top best-selling basses in 2024 on Reverb (overall best-selling basses list).

Table: Overall Best-Selling Basses of 2024 (Top 10)

RankModelBrand
1Classic Vibe Bass VISquier
2Player Precision BassFender
34003 (2012–Present)Rickenbacker
4Sub Stingray Ray4Sterling
5American Professional II Jazz BassFender
6Player Jazz BassFender
7American Professional II Precision BassFender
8Justin Meldal-Johnsen Road Worn Signature Mustang BassFender
9Paranormal Rascal Bass HHSquier
10SR300E Soundgear Standard BassIbanez

Pattern in these bass guitar sales statistics: affordable “workhorse” models dominate (Player Precision, Player Jazz), but the Bass VI also ranks extremely high—an outlier that behaves like a crossover between guitar and bass demand.


Bass Guitar Brand Statistics: Best-Selling Bass Brands of 2024 (Reverb)

This is the brand leaderboard based on total bass sales on Reverb in 2024—useful if you want bass guitar brand statistics beyond anecdotes.

Table: Best-Selling Bass Brands of 2024 (Top 10)

RankBrandWhat it signals (quick read)
1FenderDominant mainstream demand
2SquierBeginner/value segment strength
3IbanezModern ergonomics + value
4YamahaReliable mid-market demand
5Ernie Ball Music ManStingray ecosystem drives sales
6SterlingAffordable Stingray-style demand
7RickenbackerIconic models remain strong
8EpiphoneBudget alternatives + classic shapes
9WarwickPremium niche stays relevant
10SpectorPerformance-focused brand demand

Bass Guitar Statistics Chart: Top Bass Brands (Reverb 2024)

This chart visualizes the bass guitar brand statistics above as a rank chart (not sales volume). Longer bars = better rank (#1 is longest).

Brand
Rank Bar (Best → Worst)
Rank
Fender
#1
Squier
#2
Ibanez
#3
Yamaha
#4
Ernie Ball Music Man
#5
Sterling
#6
Rickenbacker
#7
Epiphone
#8
Warwick
#9
Spector
#10

Note: This is a ranking visualization. Reverb’s list provides order (rank), not exact unit counts.


Bass Guitar Statistics in Australia: Units Up, Value Down (2024)

A useful “real economy” signal for bass guitar statistics comes from the Australian Music Association’s market summary. In their 2024 executive summary, bass guitars rose +12.8% in units while value fell −11.7%—a classic indicator of price sensitivity, discounting, or mix-shift toward cheaper models.

Table: Australia Bass Guitar Unit and Value Change (2024 vs. 2023)

MetricChange (2024 vs. 2023)Interpretation for bass guitar statistics
Bass guitar units+12.8%More basses moving (demand recovery / beginner uptake)
Bass guitar value−11.7%Lower average selling price (discounting or cheaper models)

Bass Guitar Statistics Chart: Australia (2024 vs. 2023)

Bars are scaled to the larger absolute change (12.8%). Up is positive, down is negative.

+12.8%
−12.8%
Units
+12.8%
2024 vs 2023
Value
−11.7%
2024 vs 2023

Practical read of these bass guitar statistics: more people bought bass guitars in 2024, but spending shifted toward lower-priced basses (or heavier promotions).


Bass Guitar Statistics: What These Numbers Suggest

  • The “value bass” segment is powerful. Reverb’s 2024 rankings show major traction for affordable, mass-market models (Player Precision, Player Jazz, Classic Vibe). That’s a hallmark of price-aware buyers and beginners fueling demand.
  • Iconic shapes still dominate bass guitar sales statistics. Precision- and Jazz-style models repeatedly appear near the top, reinforcing their “default bass” status in buying behavior.
  • Unit growth doesn’t guarantee revenue growth. Australia’s +12.8% unit gain paired with −11.7% value drop is a textbook signal of falling average prices or mix shift.
  • Brand concentration is real. Fender and its value-focused sibling Squier take the top two spots in Reverb’s bass brand leaderboard—suggesting the bass market’s sales gravity remains heavily clustered.

FAQ: Bass Guitar Statistics

What is the best-selling bass guitar?

On Reverb’s 2024 overall best-selling bass list, the Squier Classic Vibe Bass VI ranked #1, and the Fender Player Precision Bass ranked #2. On Reverb’s 2024 best-selling used bass list, the Fender Player Precision Bass ranked #1.

What is the most popular bass brand?

Reverb’s 2024 bass brand rankings place Fender at #1, followed by Squier (#2) and Ibanez (#3).

Are bass guitars selling more or less?

One concrete regional signal: the Australian Music Association summary reports bass guitar units up +12.8% in 2024 vs. 2023, while value declined (−11.7%). That combination suggests more sales volume but lower average prices.


Sources (Exact URLs)

  • Reverb – Best-Selling Guitars of 2024 (includes overall best-selling basses, best-selling used basses, and best-selling bass brands): https://reverb.com/news/best-selling-guitars-of-2024
  • Australian Music Association – Market Report 2024 Executive Summary (includes bass guitars +12.8% units and −11.7% value in 2024): https://australianmusic.asn.au/market-report-2024-executive-summary/
  • WiseGuyReports – Bass Guitar Market (market size estimate example): https://www.wiseguyreports.com/reports/bass-guitar-market
  • DataIntelo – Global Bass Guitar Market (market size estimate example): https://dataintelo.com/report/global-bass-guitar-market
  • SEC archive (historical Fender market share statement covering bass guitars among categories; dated): https://www.sec.gov/Archives/edgar/data/767959/000119312512101896/d293340ds1.htm